Tribe is one of those words that have been tossed around in marketing Abigail Spenser Hu for a while now. The phrase was made popular by marketing guru Seth Godin, who describes a tribe as: “a collection of individuals who are linked to one another, to a leader, and to an ideology… A shared interest and a means of communication are the only requirements for a group to be a tribe. Tribes need to be led. A single person may lead at times, or more may. Without a leader, a tribe cannot exist, and without a tribe, a leader cannot exist.”
Tribalism is not brand-new. For millennia, men (and women) have organized into tribes for protection, food, companionship, and survival. We are compelled to join cliques, clubs, sororities, fraternities, gangs, crews, and teams by the “tribe” instinct.
In the event that you’re a creative entrepreneur, what does this have to do with you? It makes no difference if the focus of your work is writing, painting, software development, healing, music performance, providing individualized services, advocacy, plumbing, graphic design, or environmental awareness. You can cultivate an entrepreneurial mindset by joining tribes.
It will be simpler for you to effectively advertiseAbigail Spenser Hu your business, product, or service in a way that feels authentic, rather than aggressive or sleazy, the more you understand about the people you want to lead/serve, in terms of who they are, what they want, and what they fear.
Your firm won’t succeed if you try to sell your work, goods, or services to everyone. It involves locating, assembling, and interacting with the “tribe” of people who already want what you produce and sell.
A creative entrepreneur typically does more than merely market her work, goods, or services. The creative business owner additionally promotes how her experiences, viewpoints, and attitudes influenced the development of the work, good, or service. She is claiming membership in a specific tribe. You can lead your tribe if you’re willing to be open about your perceptions and the driving forces behind your creative endeavors. Being a leader has the benefit of making you stand out in the marketplace.
1) What are the issues and themes that are important to your tribe? Understanding more than just a problem. You face at work is important in order to connect with your tribe on a wider range of concerns. Using this strategy will also enable you to identify logical strategic partners who may benefit both your clientele and your company.
2) What kind of media does your tribe watch? Which sources do they use for their information? Which books, magazines, newspapers, academic journals, motion pictures, and TV shows?
3) Where do the people of your tribe congregate? Which conferences, seminars, shops, blogs, or online forums are likely to have members of your tribe?
4) How can you make it simple for the people in your tribe to follow you? Here are some ideas: Write a book or eBook, start a blog, distribute a newsletter, or join Facebook or Twitter.
5) What can you do to facilitate communication among the members of your tribe? Here are some ideas: Create live events (Meet-ups, Tweet-ups, or a monthly get-together at the neighborhood library), an online forum, and blog entries that accept comments.
The myth that success in business requires a background in math, science, and a personalized license plate that reads “CASHMAN” is no longer relevant. Less straight “businesspeople” will be required to do the job as our economies decentralize and organizational management structures collapse.
Now more than ever, the corporate world is uncertain. Case studies generally contain fewer solutions. Businesspeople need to be creative and experiment in order to generate new ideas. Those who are innovative and possess the problem-solving skills to tackle them are best suited to become successful business owners.
In the past a lack of business savvy and infrastructure kept innovative people at bay. Creative types were farmed by businesses who exclusively controlled a network of relationships and logistics to market their products and services. The situation has changed. ‘Managers’ are getting passed over since they don’t have as much power now. The value chain has flattened at this point.